My services
Communications Planning & Strategy
I can help create roadmaps that get you where you need to go. Roadblocks or limitations? I specialize in developing adaptable plans that adjust to the evolving needs of a projects. If you have many moving parts, I can navigate them.
For example, I guided the public relations and outreach strategy for the Status of Women in the States project from the Institute for Women’s Policy Research, which included the release of 7 data-rich national reports, the launch of an interactive website, and coordinating partner engagement, media relations, and the planning of a national event.
Storytelling
Whether it is telling an individual’s story that raises awareness for a particular issue or crafting a broader narrative about your organization’s purpose and impact, I help organizations tell stories in responsible ways.
Here is an example of how I helped incorporate individual stories into a research publication to add more layers of understanding to an issue. Here is another example when I told an audience of 300 the story of my first job.
Communicating Impact
Having trouble making the case for your work? I can help you articulate why what you do matters—and crucially, I can help you prove it by capturing qualitative and quantitative evidence that shows how your work makes a difference.
See how have I have done this through video and blog posts.
Thought Leadership Strategy
Have something to say but need more people to listen? From op-ed development to social media content, I can help think through the right opportunities and venues that can grow your profile as an expert in your field.
I have helped place op-eds in Fortune, Time, and PBS Newshour, among others.
Media Relations
I can help you figure out the right way to get media attention for your issue, cause, or organization. Timing, tone, and relationships make all the difference. I work with content creators to find those key ideas, develop compelling messages, and share them in ways that captivate the press.
I’ve secured coverage in top-tier national outlets, as well as high-impact local and trade press, including The Washington Post, The Chronicle of Higher Education, The Wall Street Journal, The Atlantic, Vox, Refinery29, The Nation, CityLab, Bloomberg, CBS This Morning, NBCNews.com, and NPR, among many others. Here is an example of a successful earned media campaign I developed that received state and national coverage.
Content Development
Video scripts, website copy, blog posts, newsletters—I create content that stays true to your voice and reaches new audiences.
See an example of multimedia content that I conceived and helped produce.